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For the complete documentation index, see llms.txt. This page is also available as Markdown.

Survey Guides

Goal-oriented guides for answering a business question with a survey — what to ask, where to ask it, and what to do with the answers

Our Tutorials show you how to use Zigpoll — how to set up exit intent, add a discount code, connect an integration. These guides start from the other end: you have a business question, and you need the survey that answers it.

Each one covers the same ground — which questions to ask and which slide types to use, where to run the survey so you reach the right people, how to read the results, and what to actually do once you have them.

Pricing and revenue

How to Find Optimal Pricing for Your ProductHow to Find Out Why Visitors Aren't Buying

Product decisions

How to Validate a New Product IdeaHow to Prioritize Your Product RoadmapHow to Measure Product-Market Fit

Retention

How to Reduce Churn and CancellationsHow to Reduce Product Returns

Marketing and positioning

How to Measure Marketing AttributionHow to Build Your Ideal Customer ProfileHow to Test Your Messaging and PositioningHow to Test Product Names, Packaging, and Ad Creative

Principles that apply to every guide here

A few things hold true no matter which question you're chasing:

  • Ask at the moment of truth. A survey about checkout friction belongs at checkout, not in an email three days later. Recall decays fast, and reconstructed memories are worse than no data.

  • Make people choose. Rating scales let respondents call everything important. Ranked Choice and forced trade-offs produce answers you can act on.

  • Keep it short. Every additional slide costs completions. Three sharp questions beat ten thorough ones that nobody finishes.

  • Segment before you decide. The blended average is usually an average of groups that want opposite things, and it points at a compromise that serves neither.

  • Watch what people do, not just what they say. Stated intent runs ahead of real behavior. Anchor survey answers against order values, which Zigpoll correlates with responses automatically.

Before you launch

Top 4 Surveys to Start WithCreating Surveys with AISynthetic ResearchAnalytics, AI, and Reporting

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