> For the complete documentation index, see [llms.txt](https://docs.zigpoll.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.zigpoll.com/guides.md).

# Survey Guides

Our [Tutorials](/tutorials.md) show you how to *use* Zigpoll — how to set up exit intent, add a discount code, connect an integration. These guides start from the other end: **you have a business question, and you need the survey that answers it.**

Each one covers the same ground — which questions to ask and which slide types to use, where to run the survey so you reach the right people, how to read the results, and what to actually do once you have them.

***

## Pricing and revenue

{% content-ref url="/pages/9xBXm6PozK3sah7dBXuN" %}
[How to Find Optimal Pricing for Your Product](/guides/how-to-find-optimal-pricing.md)
{% endcontent-ref %}

{% content-ref url="/pages/70rirBfJvG59hsGptkAE" %}
[How to Find Out Why Visitors Aren't Buying](/guides/how-to-find-out-why-visitors-arent-buying.md)
{% endcontent-ref %}

## Product decisions

{% content-ref url="/pages/enRwROsoKeKFUh7XMOOp" %}
[How to Validate a New Product Idea](/guides/how-to-validate-a-new-product-idea.md)
{% endcontent-ref %}

{% content-ref url="/pages/hMalfN8WS1TbLwlzAixD" %}
[How to Prioritize Your Product Roadmap](/guides/how-to-prioritize-your-product-roadmap.md)
{% endcontent-ref %}

{% content-ref url="/pages/Cpctg3qiKtbrlvPfaYLD" %}
[How to Measure Product-Market Fit](/guides/how-to-measure-product-market-fit.md)
{% endcontent-ref %}

## Retention

{% content-ref url="/pages/YFzREtUZcgu9ROgx8E6b" %}
[How to Reduce Churn and Cancellations](/guides/how-to-reduce-churn-and-cancellations.md)
{% endcontent-ref %}

{% content-ref url="/pages/w15os4v0Kvw3IqFo0P6A" %}
[How to Reduce Product Returns](/guides/how-to-reduce-product-returns.md)
{% endcontent-ref %}

## Marketing and positioning

{% content-ref url="/pages/Iwn5ywxmSvccwtT1njra" %}
[How to Measure Marketing Attribution](/guides/how-to-measure-marketing-attribution.md)
{% endcontent-ref %}

{% content-ref url="/pages/7ah7NOivpQ5byvqk41c2" %}
[How to Build Your Ideal Customer Profile](/guides/how-to-build-your-ideal-customer-profile.md)
{% endcontent-ref %}

{% content-ref url="/pages/uZzmwXRquTBAxLPBAgeA" %}
[How to Test Your Messaging and Positioning](/guides/how-to-test-your-messaging-and-positioning.md)
{% endcontent-ref %}

{% content-ref url="/pages/pXWRToES22ZJ7KatoKHF" %}
[How to Test Product Names, Packaging, and Ad Creative](/guides/how-to-test-product-names-and-creative.md)
{% endcontent-ref %}

***

## Principles that apply to every guide here

A few things hold true no matter which question you're chasing:

* **Ask at the moment of truth.** A survey about checkout friction belongs at checkout, not in an email three days later. Recall decays fast, and reconstructed memories are worse than no data.
* **Make people choose.** Rating scales let respondents call everything important. Ranked Choice and forced trade-offs produce answers you can act on.
* **Keep it short.** Every additional slide costs completions. Three sharp questions beat ten thorough ones that nobody finishes.
* **Segment before you decide.** The blended average is usually an average of groups that want opposite things, and it points at a compromise that serves neither.
* **Watch what people do, not just what they say.** Stated intent runs ahead of real behavior. Anchor survey answers against order values, which Zigpoll correlates with responses automatically.

***

## Before you launch

{% content-ref url="/pages/YjmbuRNE1gP4XkLRiICy" %}
[Top 4 Surveys to Start With](/polls/top-4-surveys-to-start-with.md)
{% endcontent-ref %}

{% content-ref url="/pages/A97wmoJP1FCjcHj6emDb" %}
[Creating Surveys with AI](/tutorials/creating-surveys-with-ai.md)
{% endcontent-ref %}

{% content-ref url="/pages/LYi7PCZ8ZU3tbu40w4oA" %}
[Synthetic Research](/synthetic-research.md)
{% endcontent-ref %}

{% content-ref url="/pages/xIfRWjKlV8LQQzDo34iJ" %}
[Analytics, AI, and Reporting](/analytics-ai-and-reporting.md)
{% endcontent-ref %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.zigpoll.com/guides.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.