Brevo

Get the most out of Zigpoll and Brevo

Step #1: Create your integration

• Get your API key from Brevo. You can generate one in your Brevo dashboard under SMTP & API → API keys: https://app.brevo.com/settings/keys/api

Make sure the API key has access to Contacts and Lists so Zigpoll can fetch your lists and subscribe new contacts.

• In Zigpoll: Click Settings → Manage Integrations → Enable the Brevo Integration

• Paste your API key into the input field and press save.

Step #2: Pick a list (optional)

Toggle Auto Subscribe to subscribe respondents to a Brevo contact list automatically. You can choose a single list for All Surveys, or map specific surveys to specific lists. Brevo lists load from your account once your API key is saved.

Step #3: Collect Your Data

Once your integration is enabled, Zigpoll will create or update a Brevo contact each time a respondent submits a survey (provided we have an email for them — either from a Zigpoll email field, or from your Shopify customer data if you use our Shopify integration).

The following contact attributes are sent on every submission:

• SENTIMENT — the respondent's average sentiment score (numeric)

• SENTIMENT_LABEL — positive, neutral, or negative

• ZIGPOLL_PARTICIPANT_URL — a deep link to the participant's record in Zigpoll

• SMS — the respondent's phone number, stored on Brevo's reserved SMS contact attribute, when one is available (see below)

• One attribute per slide, named after the slide's handle (uppercased, with non-alphanumeric characters converted to underscores)

When a phone number is captured from the survey response — from a dedicated phone-number field or a phone number typed into a free-text/short-answer question (or the customer phone from your Shopify integration, which is preferred when connected) — Zigpoll normalizes it to strict E.164 format (e.g. [phone]) and stores it on the contact. Numbers that can't be validated are dropped. The phone is saved on the contact only; Zigpoll does not opt the contact into SMS marketing.

Important: Brevo only stores attributes that have been pre-defined in your account. Any attribute Zigpoll sends that doesn't already exist in Brevo will be silently dropped.

Before you go live, head to Contacts → Settings → Contact attributes in Brevo and create the attributes above (SENTIMENT, SENTIMENT_LABEL, ZIGPOLL_PARTICIPANT_URL) plus one entry per slide handle you want to capture. Use type Text for most fields, Number for SENTIMENT, and Date for date slides.

Conditional subscribes via slide logic

You can also subscribe respondents to a list based on how they answered a particular question. In any slide's editor, open the Logic section, add a condition, and choose Subscribe to Brevo list as the action. The contact will be added to the chosen list only when the condition is met — useful for routing happy customers and detractors to different lists, or for opt-in flows triggered by a specific answer.

Using the data

Brevo will treat the new contact like any other — you can build segments off the attributes Zigpoll syncs (e.g. everyone with SENTIMENT_LABEL = negative), trigger automations from list membership, or include the survey data as merge tags in your campaign emails.