Marketo

Connect Adobe Marketo to create and update leads from survey responses.

Zigpoll integrates with Adobe Marketo Engage to automatically create or update leads and add them to static lists based on survey responses.

Setup

1. Navigate to Integrations in your Zigpoll dashboard

2. Find Marketo and toggle it on

3. Enter your Marketo credentials:

   • REST API Endpoint — Your Marketo REST API URL (e.g., https://xxx-xxx-xxx.mktorest.com). Find this in Admin > Web Services > REST API.

   • Client ID — Create a custom service in Admin > LaunchPoint and copy the Client ID.

   • Client Secret — The Client Secret from the same LaunchPoint custom service.

4. Click Save to store your credentials

Using Marketo in Action Logic

Once connected, Marketo actions appear in both the Behavior tab (survey-level) and Slide Logic (slide-level) action dropdowns.

Add to Marketo List

Select add to marketo list from the action dropdown and choose a static list from the selector. When the action conditions are met:

1. A lead is created or updated in Marketo using the respondent's email address

2. Survey response data is stored as custom fields on the lead

3. The lead is added to the selected static list

This action requires the respondent to provide an email address. If no email is available, the action will be skipped.

Requirements

• A Marketo Engage subscription with REST API access

• An API-only user role with a LaunchPoint custom service configured

• The custom service must have permissions to manage leads and lists