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Permutive

Send survey responses into Permutive for audience segmentation

Integrating Zigpoll with Permutive lets you automatically send survey responses into your Permutive workspace as custom events. Use this data to build audience segments based on real customer feedback and activate those segments across your ad tech stack.

Step 1: Get Your Permutive API Key

  1. Log into your Permutive Dashboard.

  2. Navigate to Settings and find your public workspace API key.

Step 2: Enable the Permutive Integration in Zigpoll

  1. Log in to your Zigpoll Dashboard.

  2. Navigate to Integrations from the left-hand menu.

  3. Find Permutive and toggle it on.

  4. Enter your Public API Key.

  5. Press Save.

What Data Gets Sent

Once enabled, every survey submission sends a custom event to Permutive:

  • Event name: SurveyCompleted

  • Properties: All slide responses, survey title, email (if available), and any survey metadata. When a respondent provides a phone number, it is normalized to E.164 format and included as a phone property on the event.

Users are identified by their Zigpoll participant ID.

Example Use Cases

  • Build audience segments based on survey responses (e.g., customers who chose a specific attribution source).

  • Activate segments across your programmatic advertising stack.

  • Enrich first-party data with qualitative customer insights from surveys.

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