> For the complete documentation index, see [llms.txt](https://docs.zigpoll.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.zigpoll.com/integrations/permutive.md).

# Permutive

Send survey responses into Permutive for audience segmentation

Integrating Zigpoll with Permutive lets you automatically send survey responses into your Permutive workspace as custom events. Use this data to build audience segments based on real customer feedback and activate those segments across your ad tech stack.

***

### Step 1: Get Your Permutive API Key

1. Log into your Permutive Dashboard.
2. Navigate to **Settings** and find your public workspace API key.

***

### Step 2: Enable the Permutive Integration in Zigpoll

1. Log in to your Zigpoll Dashboard.
2. Navigate to **Integrations** from the left-hand menu.
3. Find **Permutive** and toggle it on.
4. Enter your **Public API Key**.
5. Press **Save**.

***

### What Data Gets Sent

Once enabled, every survey submission sends a custom event to Permutive:

* **Event name:** `SurveyCompleted`
* **Properties:** All question responses, survey title, email (if available), and any survey metadata. When a respondent provides a phone number, it is normalized to E.164 format and included as a `phone` property on the event.

Users are identified by their Zigpoll participant ID.

***

### Example Use Cases

* **Build audience segments** based on survey responses (e.g., customers who chose a specific attribution source).
* **Activate segments** across your programmatic advertising stack.
* **Enrich first-party data** with qualitative customer insights from surveys.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.zigpoll.com/integrations/permutive.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.