RudderStack

Send survey responses and customer profiles into RudderStack

Integrating Zigpoll with RudderStack lets you automatically send survey responses into your RudderStack data plane as identify and track events. From there, you can route them to any downstream destination — analytics tools, data warehouses, marketing platforms, and more.

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Step 1: Get Your RudderStack Source Write Key

1. Log into your RudderStack Dashboard.

2. Navigate to Sources and select (or create) an HTTP source.

3. Copy the Source Write Key and Data Plane URL from the source settings.

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Step 2: Enable the RudderStack Integration in Zigpoll

1. Log in to your Zigpoll Dashboard.

2. Navigate to Integrations from the left-hand menu.

3. Find RudderStack and toggle it on.

4. Enter your Source Write Key and Data Plane URL.

5. Press Save.

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Step 3: Configure Options

• Send Identify Event (on by default): Sends an identify call with user traits (email, survey responses, metadata) each time a survey is submitted. Turn this off if you only want track events.

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What Data Gets Sent

Once enabled, every survey submission sends the following to your RudderStack data plane:

Identify Call (if enabled):

• anonymousId: The participant's ID

• traits: Email, participant handle, metadata, and a link to the participant's Zigpoll profile. When a respondent provides a phone number, it is normalized to E.164 format and included as a phone trait.

Track Call:

• Event name: Survey Completed

• Properties include the survey title, all slide responses, and any survey metadata

All response keys are converted to snake_case for consistency with downstream tools.

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Example Use Cases

• Route survey data to your data warehouse for long-term analysis alongside other customer data.

• Trigger downstream actions in any RudderStack destination (email tools, CRMs, analytics) based on survey responses.

• Enrich customer profiles across your entire stack with qualitative survey insights.