Nudge Non-Responders
Automatically send a one-time reminder to people who were sent or presented a survey but didn't respond
Most people who see a survey never answer it. Nudge Non-Responders automatically sends a single, gentle reminder to anyone who was sent or presented a survey but didn't respond — so you recover responses you would otherwise have lost, without any manual follow-up.
The reminder is one-time and self-cancelling: if the person responds before the reminder goes out (or at any point before it's sent), it is skipped automatically. Nobody who has already answered will ever receive a nudge.
This setting is configured per survey. Turn it on for each survey you want to nudge.
Enabling it
Open your survey and go to the Delivery Settings tab.
Find the Nudge Non-Responders card and toggle it on.
Set how long to wait before the reminder is sent — for example, 3 days after the survey is sent if there's still no response. You can choose hours or days as the unit.
(Optional) Customize the reminder subject (email) or reminder message (SMS) — see Customizing the reminder below.
Save your survey.
That's it. Eligible non-responders are followed up automatically on the schedule you set.
How the reminder is delivered
The reminder is sent over the same channel the survey was delivered on:
Email surveys (email campaigns, CSV email, Shopify customer-segment email) → a reminder email.
SMS surveys (SMS campaigns, CSV SMS, Shopify customer-segment SMS) → a reminder text message.
Shopify post-purchase / on-site surveys → a reminder email, sent when a customer email is known for the order (for example, the email captured at checkout). Post-purchase reminders are scoped per order, so a returning customer who skips a later survey is still followed up for that new order.
A reminder can only be sent when Zigpoll has a way to reach the person (an email address or phone number). Anonymous surveys have no recipient, so the Nudge Non-Responders card is hidden for anonymous surveys.
Customizing the reminder
By default the reminder reuses the original survey's subject line (email) or message (SMS). You can override this from the Nudge Non-Responders card:
Reminder subject (email surveys) — a different subject line for the follow-up email, e.g. "Quick reminder: we'd still love your feedback".
Reminder message (SMS surveys) — a different text for the follow-up message.
Leave either field blank to resend the original subject or message.
When a reminder is skipped
A nudge is not sent if:
The person responds before the reminder is due (the reminder is cancelled the moment a response is recorded).
The survey is anonymous.
There is no email address or phone number to reach the person.
Tracking nudges
Sent reminders are visible in two places:
Activity feed — filter by Nudge to see every reminder that was sent.
Participant timeline — a "Sent a nudge to: …" entry appears on the participant's history, followed by their response if they came back and answered.
Nudge reminders count toward your account's email and SMS sending limits, just like the original survey send. See Subscription Plans for limit details.
Last updated