Complete reference for audience profile templates, demographic attributes, and configuration options
This page is a complete reference for all audience templates, demographic attributes, and configuration options available in Synthetic Research.
Audience Templates
Zigpoll includes 9 pre-built audience templates. Each template defines a set of profiles with demographic attributes already filled in. You can use them as-is or customize them after applying.
US General Population
Profile
Percentage
Age Range
Geography
Salary
Education
Young Adults (18-34)
25%
18-34
US
$30k-$60k
Mixed
Middle-Aged (35-54)
40%
35-54
US
$50k-$100k
Mixed
Seniors (55+)
35%
55+
US
$40k-$80k
Mixed
Young Professionals
Profile
Percentage
Age Range
Geography
Role
Salary
Education
Early Career (22-28)
40%
22-28
US - Urban
Junior/Entry Level
$40k-$70k
Bachelor's Degree
Mid Career (29-35)
35%
29-35
US - Urban
Mid-Level Professional
$70k-$120k
Bachelor's/Master's Degree
Senior Career (36-42)
25%
36-42
US - Suburban
Senior/Manager
$100k-$160k
Master's/MBA
Enterprise Decision Makers
Profile
Percentage
Age Range
Role
Salary
Education
C-Suite
20%
40-60
CEO/CTO/CFO
$200k+
MBA/Advanced Degree
VP/Director
35%
35-55
VP/Director
$150k-$250k
Master's/MBA
Senior Manager
45%
30-50
Senior Manager
$100k-$180k
Bachelor's/Master's Degree
Millennials
Profile
Percentage
Age Range
Salary
Interests
Early Millennials (35-43)
50%
35-43
$60k-$110k
Technology, Travel, Wellness
Late Millennials (28-34)
50%
28-34
$45k-$85k
Social Media, Experiences, Sustainability
Gen Z
Profile
Percentage
Age Range
Role
Salary
Interests
College-Age (18-22)
45%
18-22
Student/Part-Time
$0-$25k
Social Media, Gaming, Activism
Early Career (23-28)
55%
23-28
Entry Level
$30k-$55k
Content Creation, Mental Health, Tech
Gen X
Profile
Percentage
Age Range
Salary
Family Status
Mid Gen X (48-53)
50%
48-53
$80k-$140k
Has teenage/adult children
Late Gen X (44-47)
50%
44-47
$70k-$120k
Has school-age children
Baby Boomers
Profile
Percentage
Age Range
Role
Salary
Interests
Working Boomers (60-67)
40%
60-67
Senior/Executive
$80k-$150k
Health, Finance, Travel
Retired Boomers (68-78)
60%
68-78
Retired
$40k-$80k
Gardening, Grandchildren, Health
New Mothers
Profile
Percentage
Age Range
Gender
Family Status
Interests
First-Time Moms (25-32)
50%
25-32
Female
New mother, first child
Parenting, Baby Products, Wellness
Experienced Moms (30-40)
50%
30-40
Female
Mother of 2+ children
Family, Organization, Self-Care
Young Men
Profile
Percentage
Age Range
Gender
Role
Salary
Interests
College-Age Men (18-22)
35%
18-22
Male
Student/Part-Time
$0-$25k
Gaming, Fitness, Sports
Early Career Men (23-28)
40%
23-28
Male
Entry-to-Mid Level
$35k-$65k
Fitness, Technology, Career Growth
Established Young Men (29-34)
25%
29-34
Male
Mid-Level Professional
$55k-$95k
Finance, Travel, Relationships
Demographic Attributes
Each profile has 10 standard demographic fields plus a free-form custom field. All fields are optional.
Field
Key
Example
Age Range
ageRange
25-34
Gender
gender
Female, Male, Mixed
Geography
geography
US - Northeast
Role/Occupation
role
Software Engineer
Salary Range
salary
$50k-$100k
Education
education
Bachelor's Degree
Relationship Status
relationshipStatus
Married
Family Status
familyStatus
Has children
Interests
interests
Technology, Travel
Hobbies
hobbies
Reading, Gaming
Custom Attributes
custom
Tech-savvy, prefers mobile shopping
The Custom Attributes field is a free-form text area where you can add any additional context about the profile that doesn't fit into the standard fields.
Profile Weighting
Profile percentages control how completions are distributed across your audience segments. Percentages must total 100%.
When you adjust one profile's percentage, the remaining profiles automatically redistribute their percentages to maintain a 100% total. For example, if you have three profiles and set one to 50%, the other two will split the remaining 50%.
When you add a new profile, all profiles are automatically redistributed to equal shares (e.g., 4 profiles get 25% each).
Configuration Options
Option
Description
Range
Research Goal
Describe what you want to learn from this research. Helps the AI focus its responses.
Free text (optional)
Business Description
Describe your business, product, or industry. Auto-filled from Shopify store or domain if connected.
Free text (optional)
Number of Completions
How many virtual respondents complete the survey.
1 - 1,000
Response Language
The language responses are generated in.
94+ supported languages
How Submissions Are Counted
Your monthly quota is measured in slide submissions, not completions. The formula is:
Submissions = Answerable Slides x Completions
For example, a survey with 5 answerable slides and 100 completions uses 500 submissions.
The following slide types are not counted as answerable and do not consume submissions:
Copy
Thank-you
Reward
Action
All other slide types (single choice, multiple choice, short answer, long answer, binary choice, form panel, star rating, slider, email capture, range, satisfaction, NPS, dropdown, ranked choice, image choice, consent, country, file upload, etc.) are counted as answerable.
Status Reference
Status
Description
Generating
The AI is actively generating responses. Progress updates every 3 seconds.
Completed
All requested completions finished successfully.
Incomplete
Generation finished but some completions could not be completed.
Failed
An error occurred during generation. Check the error message for details.
Cancelled
You manually stopped generation. Any completions already finished are kept.
Supported Question Types
Synthetic Research can generate responses for all answerable slide types, including:
Single Choice
Multiple Choice
Short Answer
Long Answer
Binary Choice
Form Panel
Star Rating
Slider
Email Capture
Range
Satisfaction
NPS
Dropdown
Ranked Choice
Image Choice
Consent
Country
Survey logic (both action rules and display conditions) is fully respected during synthetic response generation. The AI follows the same branching paths that a real respondent would.
