# Audience Profiles Reference

This page is a complete reference for all audience templates, demographic attributes, and configuration options available in Synthetic Research.

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## Audience Templates

Zigpoll includes 9 pre-built audience templates. Each template defines a set of profiles with demographic attributes already filled in. You can use them as-is or customize them after applying.

### US General Population

| Profile              | Percentage | Age Range | Geography | Salary     | Education |
| -------------------- | ---------- | --------- | --------- | ---------- | --------- |
| Young Adults (18-34) | 25%        | 18-34     | US        | $30k-$60k  | Mixed     |
| Middle-Aged (35-54)  | 40%        | 35-54     | US        | $50k-$100k | Mixed     |
| Seniors (55+)        | 35%        | 55+       | US        | $40k-$80k  | Mixed     |

### Young Professionals

| Profile               | Percentage | Age Range | Geography     | Role                   | Salary      | Education                  |
| --------------------- | ---------- | --------- | ------------- | ---------------------- | ----------- | -------------------------- |
| Early Career (22-28)  | 40%        | 22-28     | US - Urban    | Junior/Entry Level     | $40k-$70k   | Bachelor's Degree          |
| Mid Career (29-35)    | 35%        | 29-35     | US - Urban    | Mid-Level Professional | $70k-$120k  | Bachelor's/Master's Degree |
| Senior Career (36-42) | 25%        | 36-42     | US - Suburban | Senior/Manager         | $100k-$160k | Master's/MBA               |

### Enterprise Decision Makers

| Profile        | Percentage | Age Range | Role           | Salary      | Education                  |
| -------------- | ---------- | --------- | -------------- | ----------- | -------------------------- |
| C-Suite        | 20%        | 40-60     | CEO/CTO/CFO    | $200k+      | MBA/Advanced Degree        |
| VP/Director    | 35%        | 35-55     | VP/Director    | $150k-$250k | Master's/MBA               |
| Senior Manager | 45%        | 30-50     | Senior Manager | $100k-$180k | Bachelor's/Master's Degree |

### Millennials

| Profile                   | Percentage | Age Range | Salary     | Interests                                 |
| ------------------------- | ---------- | --------- | ---------- | ----------------------------------------- |
| Early Millennials (35-43) | 50%        | 35-43     | $60k-$110k | Technology, Travel, Wellness              |
| Late Millennials (28-34)  | 50%        | 28-34     | $45k-$85k  | Social Media, Experiences, Sustainability |

### Gen Z

| Profile              | Percentage | Age Range | Role              | Salary    | Interests                             |
| -------------------- | ---------- | --------- | ----------------- | --------- | ------------------------------------- |
| College-Age (18-22)  | 45%        | 18-22     | Student/Part-Time | $0-$25k   | Social Media, Gaming, Activism        |
| Early Career (23-28) | 55%        | 23-28     | Entry Level       | $30k-$55k | Content Creation, Mental Health, Tech |

### Gen X

| Profile            | Percentage | Age Range | Salary     | Family Status              |
| ------------------ | ---------- | --------- | ---------- | -------------------------- |
| Mid Gen X (48-53)  | 50%        | 48-53     | $80k-$140k | Has teenage/adult children |
| Late Gen X (44-47) | 50%        | 44-47     | $70k-$120k | Has school-age children    |

### Baby Boomers

| Profile                 | Percentage | Age Range | Role             | Salary     | Interests                        |
| ----------------------- | ---------- | --------- | ---------------- | ---------- | -------------------------------- |
| Working Boomers (60-67) | 40%        | 60-67     | Senior/Executive | $80k-$150k | Health, Finance, Travel          |
| Retired Boomers (68-78) | 60%        | 68-78     | Retired          | $40k-$80k  | Gardening, Grandchildren, Health |

### New Mothers

| Profile                  | Percentage | Age Range | Gender | Family Status           | Interests                          |
| ------------------------ | ---------- | --------- | ------ | ----------------------- | ---------------------------------- |
| First-Time Moms (25-32)  | 50%        | 25-32     | Female | New mother, first child | Parenting, Baby Products, Wellness |
| Experienced Moms (30-40) | 50%        | 30-40     | Female | Mother of 2+ children   | Family, Organization, Self-Care    |

### Young Men

| Profile                       | Percentage | Age Range | Gender | Role                   | Salary    | Interests                          |
| ----------------------------- | ---------- | --------- | ------ | ---------------------- | --------- | ---------------------------------- |
| College-Age Men (18-22)       | 35%        | 18-22     | Male   | Student/Part-Time      | $0-$25k   | Gaming, Fitness, Sports            |
| Early Career Men (23-28)      | 40%        | 23-28     | Male   | Entry-to-Mid Level     | $35k-$65k | Fitness, Technology, Career Growth |
| Established Young Men (29-34) | 25%        | 29-34     | Male   | Mid-Level Professional | $55k-$95k | Finance, Travel, Relationships     |

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## Demographic Attributes

Each profile has 10 standard demographic fields plus a free-form custom field. All fields are optional.

| Field               | Key                  | Example                             |
| ------------------- | -------------------- | ----------------------------------- |
| Age Range           | `ageRange`           | 25-34                               |
| Gender              | `gender`             | Female, Male, Mixed                 |
| Geography           | `geography`          | US - Northeast                      |
| Role/Occupation     | `role`               | Software Engineer                   |
| Salary Range        | `salary`             | $50k-$100k                          |
| Education           | `education`          | Bachelor's Degree                   |
| Relationship Status | `relationshipStatus` | Married                             |
| Family Status       | `familyStatus`       | Has children                        |
| Interests           | `interests`          | Technology, Travel                  |
| Hobbies             | `hobbies`            | Reading, Gaming                     |
| Custom Attributes   | `custom`             | Tech-savvy, prefers mobile shopping |

The **Custom Attributes** field is a free-form text area where you can add any additional context about the profile that doesn't fit into the standard fields.

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## Profile Weighting

Profile percentages control how completions are distributed across your audience segments. Percentages must total 100%.

When you adjust one profile's percentage, the remaining profiles automatically redistribute their percentages to maintain a 100% total. For example, if you have three profiles and set one to 50%, the other two will split the remaining 50%.

When you add a new profile, all profiles are automatically redistributed to equal shares (e.g., 4 profiles get 25% each).

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## Configuration Options

| Option                | Description                                                                                          | Range                   |
| --------------------- | ---------------------------------------------------------------------------------------------------- | ----------------------- |
| Research Goal         | Describe what you want to learn from this research. Helps the AI focus its responses.                | Free text (optional)    |
| Business Description  | Describe your business, product, or industry. Auto-filled from Shopify store or domain if connected. | Free text (optional)    |
| Number of Completions | How many virtual respondents complete the survey.                                                    | 1 - 1,000               |
| Response Language     | The language responses are generated in.                                                             | 94+ supported languages |

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## How Submissions Are Counted

Your monthly quota is measured in **slide submissions**, not completions. The formula is:

> **Submissions = Answerable Slides x Completions**

For example, a survey with 5 answerable slides and 100 completions uses 500 submissions.

The following slide types are **not counted** as answerable and do not consume submissions:

* Copy
* Thank-you
* Reward
* Action

All other slide types (single choice, multiple choice, short answer, long answer, binary choice, form panel, star rating, slider, email capture, range, satisfaction, NPS, dropdown, ranked choice, image choice, consent, country, file upload, etc.) are counted as answerable.

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## Status Reference

| Status     | Description                                                                 |
| ---------- | --------------------------------------------------------------------------- |
| Generating | The AI is actively generating responses. Progress updates every 3 seconds.  |
| Completed  | All requested completions finished successfully.                            |
| Incomplete | Generation finished but some completions could not be completed.            |
| Failed     | An error occurred during generation. Check the error message for details.   |
| Cancelled  | You manually stopped generation. Any completions already finished are kept. |

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## Supported Question Types

Synthetic Research can generate responses for all answerable slide types, including:

* Single Choice
* Multiple Choice
* Short Answer
* Long Answer
* Binary Choice
* Form Panel
* Star Rating
* Slider
* Email Capture
* Range
* Satisfaction
* NPS
* Dropdown
* Ranked Choice
* Image Choice
* Consent
* Country

{% hint style="info" %}
Survey logic (both action rules and display conditions) is fully respected during synthetic response generation. The AI follows the same branching paths that a real respondent would.
{% endhint %}