Email Zigpoll Surveys

📩 How Email Surveys Work in Zigpoll

Zigpoll allows you to send surveys directly via email, either manually or automatically through Shopify events. This guide explains how email survey sending works behind the scenes, how to set up sender and survey domains, and how Zigpoll identifies respondents.

If you want to deliver Zigpoll surveys via your own email platform (ex. Klaviyo), read our Integrations page to see if your platform is supported

Integrations

2. Ways to Send Email Surveys

2.1 Manual Email Sends

Manual sends allow you to deliver a survey to a specific list of recipients.

How it works:

  • You select recipients directly inside Zigpoll.

  • Zigpoll sends the survey using either the default sender domain or your custom sender domain (if configured).

  • The recipient’s email address is encoded in the survey link.

  • When they submit the survey, Zigpoll automatically associates the response with that email.

Use cases:

  • One-off feedback campaigns

  • Follow-ups to segmented customer lists

  • Pre-launch customer research

How to send:

  • Go to "Actions" in the survey sidebar

  • Go to "Send Emails"

  • Choose to enter in emails manually or upload a csv with email addresses

  • Hit "Send email"

2.2 Automated Sends via Shopify Webhooks

Zigpoll can automatically trigger email surveys when certain Shopify events occur.

Supported triggers:

  • Abandoned checkout

  • Order Paid

  • Order Cancelled

  • Order Fulfilled

  • Order Delivered

    • Note: “Order delivered” requires carriers recognized by Shopify (USPS, UPS, FedEx, DHL, etc.). Third-party or unsupported carriers may not fire delivery events.

How webhook sending works:

  1. You attach a survey to a trigger (e.g., Order Delivered) under "Settings -> Delivery" in Zigpoll. Ensure Delivery Format is "Email"

  2. Shopify detects the event.

  3. Zigpoll sends the matching survey email automatically.

  4. Customer/order data is passed to Zigpoll, allowing auto-identification of the respondent.

This method is fully automated and ideal for post-purchase feedback loops.

3. Designing Your Survey Email

You can customize the survey email template directly inside Zigpoll.

3.1 Accessing the Email Editor

  1. Open your Zigpoll survey.

  2. Go to Design → Email.

  3. The editor displays your default template (based on the survey style you selected).

3.2 Customization Options

You can customize:

  • Subject line

  • Body copy

  • CTA button text

  • Logo and branding

  • Layout and color scheme

These changes apply immediately to both manual and automated sends.

4. Custom Sender Domains

By default, Zigpoll sends emails from an address like:

[email protected] or [email protected]

If you want your surveys to appear fully on brand, you can use a custom sender domain.

4.1 What a Custom Sender Domain Does

A custom sender domain allows you to send surveys from an address like:

[email protected]

This improves:

  • Brand trust

  • Email deliverability

  • Open and engagement rates

4.2 How to Set It Up

  • Log into your Zigpoll dashboard

  • Click Settings on the top left hand side, then hit "General"

  • Enable the switch labelled Custom Sender Domain

  • Enter the email domain you want to use (ex. mg.yourbusiness.com)

  • Add the printed TXT records to your DNS provider and click Verify Domain

  • This will kick off the process on our end. We will verify your domain and get it working within 24 hours

  • After 24 hours, try sending out an email survey - it will now use your custom sender domain.

5. Custom Survey Domains

A custom survey domain changes the URL where customers complete your survey.

5.1 Default vs. Custom Domains

  • Default: survey.zigpoll.com/your-survey

  • Custom: survey.yourstore.com/your-survey

What This Affects

  • The URL shown in the email

  • The link customers click to take the survey

  • The professionalism of your survey experience

5.2 How to Configure

  1. Go to Settings → General

  2. Enable the switch labelled Custom survey domain In your DNS dashboard, enter a CNAME entry that points to zigpoll.pages.dev.

  3. Notify us that you would like to use a custom domain and share the subdomain you want to use from the previous step.

  4. We will set up a custom certificate for you within 24 hours. Once that certificate has been verified and added all survey links will use your custom domain.

6. How Zigpoll Identifies Respondents

Zigpoll automatically associates responses with the correct customer. Here’s how identification works in each sending mode.

6.1 Webhook-Triggered Surveys

When a survey is sent because of a Shopify event:

  • Shopify includes customer/order data in the webhook.

  • Zigpoll attaches that data to the respondent automatically.

  • No email field or identification step is needed in the survey itself.

6.2 Manual Sends

For manual campaigns:

  • Zigpoll encodes the recipient’s email in the survey link.

  • When the respondent completes the survey, Zigpoll links it back to that email automatically.

No additional setup is required.

7. Email Volume & Plan Limits

All Zigpoll plans include a monthly email send allowance.

  • Every email actually delivered counts toward your quota.

  • Webhook-triggered and manual sends are treated the same.

  • You can view your current usage under Billing or Account Settings.

See our plans for more details:

Subscription Plans
PreviousAdding discount codes to your survey

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