> For the complete documentation index, see [llms.txt](https://docs.zigpoll.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.zigpoll.com/email-zigpoll-surveys.md).

# Email Zigpoll Surveys

## **📩 How Email Surveys Work in Zigpoll**

Zigpoll allows you to send surveys directly via email, either manually or automatically through Shopify events. This guide explains how email survey sending works behind the scenes, how to set up sender and survey domains, and how Zigpoll identifies respondents.

If you want to deliver Zigpoll surveys via your own email platform (ex. Klaviyo), read our Integrations page to see if your platform is supported

{% content-ref url="/pages/-MkcAljZVNlkwKq4JoDM" %}
[Integrations](/integrations.md)
{% endcontent-ref %}

***

### **2. Ways to Send Email Surveys**

#### **2.1 Manual Email Sends**

Manual sends allow you to deliver a survey to a specific list of recipients.

**How it works:**

* You select recipients directly inside Zigpoll.
* Zigpoll sends the survey using either the default sender domain or your custom sender domain (if configured).
* The recipient’s email address is encoded in the survey link.
* When they submit the survey, Zigpoll automatically associates the response with that email.

**Use cases:**

* One-off feedback campaigns
* Follow-ups to segmented customer lists
* Pre-launch customer research

**How to send:**

* Go to "Campaigns" in the survey sidebar
* Go to "Emails"
* Choose to enter in emails manually or upload a csv with email addresses
* Hit "Send email"

<figure><img src="/files/vwPRQsCd3YjtoyETFaaS" alt=""><figcaption></figcaption></figure>

***

#### **2.2 Automated Sends via Shopify Webhooks**

Zigpoll can automatically trigger email surveys when certain Shopify events occur.

**Supported triggers:**

* **Abandoned checkout**
* **Order Created**
* **Order Paid**
* **Order Cancelled**
* **Order Fulfilled**
* **Order Delivered**
  * *Note:* “Order delivered” requires carriers recognized by Shopify (USPS, UPS, FedEx, DHL, etc.).\
    Third-party or unsupported carriers may not fire delivery events.

**How webhook sending works:**

1. You attach a survey to a trigger (e.g., *Order Delivered*) under "Settings -> Delivery" in Zigpoll. Ensure Delivery Format is "Email"
2. Shopify detects the event.
3. Zigpoll sends the matching survey email automatically.
4. Customer/order data is passed to Zigpoll, allowing auto-identification of the respondent.

This method is fully automated and ideal for post-purchase feedback loops.

<figure><img src="/files/Dthr6DyDPwS2xd0e9QC9" alt=""><figcaption></figcaption></figure>

***

### **3. Designing Your Survey Email**

You can customize the survey email template directly inside Zigpoll.

#### **3.1 Accessing the Email Editor**

1. Open your Zigpoll survey.
2. Go to **Design → Email**.
3. The editor displays your default template (based on the survey style you selected).

<figure><img src="/files/aYiP8sNi5Cte4aUkQ1ED" alt=""><figcaption></figcaption></figure>

#### **3.2 Customization Options**

You can customize:

* Subject line
* Body copy
* CTA button text
* Logo and branding
* Layout and color scheme

These changes apply immediately to both manual and automated sends.

#### **3.3 Sending in Your Customer's Language**

Every part of the email — subject, header, body, button, and footer — can be translated per language, and Zigpoll automatically sends the matching language whenever it knows the customer's locale (from Shopify, a CSV `locale` column, and more). See the survey's Language tab:

{% content-ref url="/pages/-LrVMaacbU4WTFf6p6i5" %}
[Language and Translations](/polls/language-settings.md)
{% endcontent-ref %}

***

### **4. Custom Sender Domains**

By default, Zigpoll sends survey emails from an address like `no-reply@zigpoll.com`. With a **custom sender domain**, those emails are sent from your own domain instead (e.g. `noreply@yourstore.com`) for a fully on-brand, white-labeled experience.

This feature is available on the **Standard plan and higher**.

#### **4.1 What a Custom Sender Domain Does**

A custom sender domain lets you send surveys from an address on your own domain, such as `noreply@yourstore.com`. This improves:

* Brand trust and recognition
* Email deliverability
* Open and engagement rates

#### **4.2 How to Set It Up**

In your Zigpoll dashboard, go to **Settings → Custom Domains**, enable **Custom Sender Domain**, and enter a dedicated sending subdomain (e.g. `mg.yourstore.com`). Zigpoll generates the SPF and DKIM DNS records; add them via Auto-Connect DNS or manually, then click **Verify Domain** — activation is automatic once the records validate.

Full step-by-step setup and troubleshooting:

{% content-ref url="/pages/JgEtyJSLugjf6u3mmYxI" %}
[Custom Sender Domains](/faq/custom-sender-domains.md)
{% endcontent-ref %}

***

### **5. Custom Survey Domains**

A custom survey domain changes the URL where customers complete your survey — from `survey.zigpoll.com/your-survey` to something like `survey.yourstore.com/your-survey`. Paired with a custom sender domain, this gives you a fully white-labeled email survey experience.

Setup, SSL, and troubleshooting are covered on their own page:

{% content-ref url="/pages/Y4KWlFoXIXAwYXbQXf4z" %}
[Custom Survey Domains](/custom-survey-domains.md)
{% endcontent-ref %}

***

### **6. How Zigpoll Identifies Respondents**

Zigpoll automatically associates responses with the correct customer. Here’s how identification works in each sending mode.

#### **6.1 Webhook-Triggered Surveys**

When a survey is sent because of a Shopify event:

* Shopify includes customer/order data in the webhook.
* Zigpoll attaches that data to the respondent automatically.
* No email field or identification step is needed in the survey itself.

#### **6.2 Manual Sends**

For manual campaigns:

* Zigpoll encodes the recipient’s email in the survey link.
* When the respondent completes the survey, Zigpoll links it back to that email automatically.

No additional setup is required.

***

### **7. Email Volume & Plan Limits**

All Zigpoll plans include a monthly email send allowance.

* Every email actually delivered counts toward your quota.
* Webhook-triggered and manual sends are treated the same. [Nudge reminders](/polls/nudge-non-responders.md) also count toward the same quota.
* You can view your current usage under **Billing** or **Account Settings**.

{% hint style="info" %}
On the free **Lite** plan, email campaigns are available for Shopify-connected accounts. Non-Shopify accounts need a **Standard** plan or better to send campaigns.
{% endhint %}

See our plans for more details:

{% content-ref url="/pages/-LZzntn1HSzaiXwIaBqe" %}
[Subscription Plans](/subscription-plans.md)
{% endcontent-ref %}


---

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