# Win more clients with Zigpoll
### Install surveys for your prospects - not just your clients
By installing a post purchase survey for new prospects as part of your sales process, you can close more deals and build trust faster. Make this a part of your sales process!
### How to use the data and pick what questions
The key is tailoring the questions you ask to gather data that will allow you to:
1. Address any objections the prospect may have to working together can often be directly address
2. Support an ROI driven business case that shows the value of working with you vastly outweighs your costs.
Here's one example that we covered in a case study with a Reddit Growth agency. The primary objection they were hearing was "Our customers don't use Reddit".
Installing the survey that asked "How did you first learn about BRAND?", they would frequently be able to discover for their prospects that a significant portion of their customers were already finding the brand through Reddit.
This addressed the objection "customers aren't on Reddit', then paints a picture that is exciting.
"Wow 3% of our customers find us through Reddit and we haven't invested at all. What if we could triple that?"
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