CRO Audit
When to run this process
You're launching a new site for your client and want to catch any issues at go-live quickly
You're onboarding a new client for CRO and want to identify quick wins to prove value and build trust
You want to add CRO as an additional add-on and want to surface quick wins
Surveys to run and questions to ask
Exit intent survey (all pages)
Ask something like: "Before you go! Was there anything you found confusing about this site?" (multi choice). Offer answer options like:
Navigation was difficult to use
Couldn't find what I was looking for
Product descriptions weren't clear
Other
CRO survey (product pages, pop up after ~120 seconds)
Ask something like "Does this page contain everything you need to know about the product?" (Binary)
Ask a follow up like "Anything else to share?" (open ended)
Post Purchase survey, ask something ilke:
"Was there anything that almost prevented you from making a purchase?" (open ended)
then ask any other PPS questions like attribution etc... which would be relevant to customers.
Spotting opportunities
Use our Slack integration to notify your team of new responses as they roll in.
Use Z-GPT Insights - embedded AI summarization on surveys to summarize themes and surface trends quickly.
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