> For the complete documentation index, see [llms.txt](https://docs.zigpoll.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.zigpoll.com/playbooks-for-agencies/cro-audit.md).

# CRO Audit

### When to run this process

1. You're launching a new site for your client and want to catch any issues at go-live quickly
2. You're onboarding a new client for CRO and want to identify quick wins to prove value and build trust
3. You want to add CRO as an additional add-on and want to surface quick wins

### Surveys to run and questions to ask

1. Exit intent survey (all pages)

* Ask something like: "Before you go! Was there anything you found confusing about this site?" (multi choice). Offer answer options like:
  * Navigation was difficult to use
  * Couldn't find what I was looking for
  * Product descriptions weren't clear
  * Other

2. CRO survey (product pages, pop up after \~120 seconds)

* Ask something like "Does this page contain everything you need to know about the product?" (Binary)
  * Ask a follow up like "Anything else to share?" (open ended)

3. Post Purchase survey, ask something like:

* "Was there anything that almost prevented you from making a purchase?" (open ended)
  * then ask any other PPS questions like attribution etc... which would be relevant to customers.

### Spotting opportunities

Use our [Slack](/integrations/slack.md) integration to notify your team of new responses as they roll in.

Use [Analytics, AI, and Reporting](/analytics-ai-and-reporting.md#z-gpt-insights-embedded-ai-summarization-on-surveys) to summarize themes and surface trends quickly.


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