Klaviyo

Get the most out of Zigpoll and Klaviyo

Step #1: Create your integration

• Get your Public and Private Keys from Klaviyo. You can access your keys by following the steps here: https://help.klaviyo.com/hc/en-us/articles/115005062267-How-to-Manage-Your-Account-s-API-Keys

Make sure the keys have Full Access enabled for Events and Profiles. NOTE: If you want to Auto Subscribe new customers to your list then you will need to also add Full Access for Subscriptions and Lists.

• In Zigpoll: Click Settings -> Manage Integrations -> Enable the Klaviyo Integration

• Enter your public and private keys into the input fields and press save.

The first time you connect, Zigpoll sends a one-time Zigpoll Integration Connected event to your Zigpoll account email. This makes the integration appear in Klaviyo right away — open Analytics → Metrics to confirm it's working — instead of waiting for your first survey response to arrive. It's just a setup confirmation; your real survey data flows in as described below.

Step #2: Collect Your Data

Once your integration has been completed, data will start flowing into your Klaviyo account. If you use our Shopify integration, we will use the user data provided to associate it with the correct email address. If not, but you have an email input field, the results from that field will be used to identify any existing Klaviyo profiles or it will create a new one.

We also capture phone numbers from survey responses. If a respondent provides a phone number — either in a dedicated phone-number field or typed into a free-text answer — we add it to their Klaviyo profile in E.164 format (e.g. [phone]); the Shopify customer phone is used when available. When an email is also present, the phone is added to that same profile so you don't end up with duplicates; otherwise we create or update a profile keyed by the phone number. The phone is stored on the profile only — we do not subscribe anyone to SMS marketing.

When someone completes a survey, we send an event to Klaviyo named after that survey — [Zigpoll] Completed Survey: <your survey title> — so each of your surveys gets its own metric. This event contains the results for that survey. The data is displayed using each Slide's handle as the key. If you would like to change how your data is displayed, you can adjust the handle of each slide individually.

We will also pipe through your customer's average sentiment score and survey results. You can use this sentiment score to create mailing campaigns and trigger other events that will help grow your customer lifetime value.