Advanced Shopify Targeting

Target specific Shopify customers based on order count, spend, and tags

Use advanced Shopify customer targeting to filter who sees your survey based on customer-specific data.

Available Targeting Criteria

Rules fall into three groups — combine any of them:

• Cart rules — product ids, variant ids, collection ids, product tags, product type

• Order rules — order total, discount code, discount application, order source, order tags, order location id, subscription items, shipping option, payment method, shipping country, shipping region

• Customer rules — orders count, customer tags, customer total spent

See Targeting Settings for what each rule matches and the operators available.

Advanced targeting is available for post purchase surveys (embedded or widget), checkout surveys, order/fulfilled, order/paid, and abandoned checkout email and SMS surveys. On checkout surveys, the Order Tags, Shipping Option, Payment Method, Shipping Country, and Shipping Region rules are not available. Payment Method, Shipping Country, and Shipping Region are also not available on abandoned checkout surveys.

How to Apply Advanced Targeting

1. Create your survey.

2. Go to Settings → Targeting and scroll down to Shopify Targeting Rules.

3. Select Advanced Rules.

4. Click Add condition for each rule. Rows joined by or pass when any one matches; choosing and starts a second group that must also pass.

5. Click Save Changes.

Once you have applied your targeting rules, the survey will only appear for customers who match the specified criteria. This allows you to run complex survey campaigns tailored to different customer segments.

For Product Ids, Variant Ids and Collection Ids, search by title or paste the numeric ID from the Shopify admin URL. SKUs and handles don't match. See Entering products, variants and collections.

When more than one survey matches

Zigpoll checks your surveys top-down in your Surveys list and shows the first one whose rules match. Put targeted surveys above broader ones. See Survey order.

Example Use Cases

• Show one survey to first-time customers and a different one to returning customers

• Only survey high-value customers (total spend above a threshold)

• Target customers with specific tags applied by your Shopify flows (order tags added by Flow aren't readable on the Thank You page itself; see Order tags and the Thank You page)

• Combine multiple rules for precise audience targeting