# Advanced Shopify Targeting

Use advanced Shopify customer targeting to filter who sees your survey based on customer-specific data.

#### Available Targeting Criteria

* **Order count** — How many orders a customer has placed
* **Total spend** — The customer's total spend amount
* **Customer tags** — Tags applied or not applied to a specific customer
* **Combinations** — Any combination of the above

{% hint style="info" %}
Advanced targeting is available for post purchase surveys (embedded or widget), order/fulfilled, order/paid, and abandoned checkout email surveys.
{% endhint %}

#### How to Apply Advanced Targeting

1. Create your survey.
2. On the **Targeting** tab, scroll down to **Shopify Targeting Rules**.
3. Select **Advanced**.
4. Add your rules and press **Save**.

Once you have applied your targeting rules, the survey will only appear for customers who match the specified criteria. This allows you to run complex survey campaigns tailored to different customer segments.

#### Example Use Cases

* Show one survey to first-time customers and a different one to returning customers
* Only survey high-value customers (total spend above a threshold)
* Target customers with specific tags applied by your Shopify flows
* Combine multiple rules for precise audience targeting


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