Attribution Surveys

Measure which marketing channels are driving your customers

An attribution survey asks your customers a simple question: "How did you find out about us?" This gives you reliable first-party data about which marketing channels are actually working, beyond what pixel data and ad platform reports tell you.

Why Use Attribution Surveys?

• Ad platforms grade their own performance, which can be inaccurate

• Some channels like word of mouth are impossible to measure with pixels

• First-party survey data helps you validate and optimize your marketing spend

Setting Up an Attribution Survey

1. Go to Surveys → Create Survey.

2. Select the Attribution Survey template, or build your own.

3. Add a question like "How did you hear about us?" with your marketing channels as answer options.

4. Include an open-ended "Other" option so customers can fill in channels not listed.

5. Optionally add a reward slide to incentivize responses.

Where to Place Your Attribution Survey

• Post Purchase Page — Tracks the customers who convert and gets a high engagement rate.

• First Landing Page — Casts a wide net to understand where all traffic comes from.

• Post-purchase email — Reach customers after they've had time to reflect on their purchase experience.

Interpreting the Data

Once you have a meaningful number of responses:

• Compare the survey results to your existing pixel data

• Identify which channels actually convert to customers

• Identify which channels are underperforming or overperforming

• Use this data to reallocate your marketing budget

Zigpoll automatically tracks and correlates order values with each response. This lets you see not just where customers come from, but which channels drive the highest-value orders.