Attribution Surveys
Measure which marketing channels are driving your customers
An attribution survey asks your customers a simple question: "How did you find out about us?" This gives you reliable first-party data about which marketing channels are actually working, beyond what pixel data and ad platform reports tell you.
Why Use Attribution Surveys?
Ad platforms grade their own performance, which can be inaccurate
Some channels like word of mouth are impossible to measure with pixels
First-party survey data helps you validate and optimize your marketing spend
Setting Up an Attribution Survey
Go to Surveys → Create Survey.
Select the Attribution Survey template, or build your own.
Add a question like "How did you hear about us?" with your marketing channels as answer options.
Include an open-ended "Other" option so customers can fill in channels not listed.
Optionally add a reward slide to incentivize responses.
Where to Place Your Attribution Survey
Post Purchase Page — Tracks the customers who convert and gets a high engagement rate.
First Landing Page — Casts a wide net to understand where all traffic comes from.
Post-purchase email — Reach customers after they've had time to reflect on their purchase experience.
Interpreting the Data
Once you have a meaningful number of responses:
Compare the survey results to your existing pixel data
Identify which channels actually convert to customers
Identify which channels are underperforming or overperforming
Use this data to reallocate your marketing budget
Zigpoll automatically tracks and correlates order values with each response. This lets you see not just where customers come from, but which channels drive the highest-value orders.
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