# Attribution Surveys

An attribution survey asks your customers a simple question: "How did you find out about us?" This gives you reliable first-party data about which marketing channels are actually working, beyond what pixel data and ad platform reports tell you.

#### Why Use Attribution Surveys?

* Ad platforms grade their own performance, which can be inaccurate
* Some channels like word of mouth are impossible to measure with pixels
* First-party survey data helps you validate and optimize your marketing spend

#### Setting Up an Attribution Survey

1. Go to **Surveys → Create Survey**.
2. Select the **Attribution Survey** template, or build your own.
3. Add a question like "How did you hear about us?" with your marketing channels as answer options.
4. Include an open-ended "Other" option so customers can fill in channels not listed.
5. Optionally add a reward slide to incentivize responses.

#### Where to Place Your Attribution Survey

* **Post Purchase Page** — Tracks the customers who convert and gets a high engagement rate.
* **First Landing Page** — Casts a wide net to understand where all traffic comes from.
* **Post-purchase email** — Reach customers after they've had time to reflect on their purchase experience.

#### Interpreting the Data

Once you have a meaningful number of responses:

* Compare the survey results to your existing pixel data
* Identify which channels actually convert to customers
* Identify which channels are underperforming or overperforming
* Use this data to reallocate your marketing budget

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Zigpoll automatically tracks and correlates order values with each response. This lets you see not just where customers come from, but which channels drive the highest-value orders.
{% endhint %}