# Post Purchase Order Stats

Zigpoll automatically tracks and correlates your average order value and total order value for each survey response. This feature is available on post purchase surveys.

#### Setting Up

Create a post purchase survey by selecting **Post Purchase** when creating a new survey. We recommend including:

* A **"How did you hear about us?"** question to determine which marketing channels are working
* A **satisfaction** or brand-specific question
* An **open-ended** question to capture additional feedback

#### Viewing Your Data

1. Log into your Zigpoll dashboard.
2. Select your survey and navigate through each slide.
3. If order data is available, it will be listed on the card below your responses.

#### Understanding the Metrics

**Total Order Value** — Tallies up the order total from all customers who selected a certain response. For example, each time a user selects "Instagram" from a "How did you hear about us?" question, their order total is added to the grand total.

**Average Order Value** — The average order value from all customers who selected a certain response. This is the total order value divided by the number of respondents who selected that option.

#### Using the Data

This data helps you determine the value of certain customer cohorts based on their spending habits. Use it to:

* Compare revenue across different marketing channels
* Identify your highest-value customer segments
* Inform your budget and marketing priorities