# Creating Surveys with AI

Zigpoll's AI survey generator lets you create complete, ready-to-use surveys in seconds. Just describe what you want to learn, and the AI builds the questions, answer options, and recommended delivery settings for you.

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## How to use Build from a Prompt

1. Go to **Surveys** in your Zigpoll dashboard.
2. Click **Create survey**.
3. Click the **Build from a prompt** button.
4. Enter a description of what you want to learn from your customers.
5. Click **Generate** and wait a few seconds.
6. Review the generated survey and make any adjustments.
7. Click **Create survey** to save it.

You'll land in the survey editor where you can customize questions, change the order, or adjust settings before going live.

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## Writing effective prompts

The more context you give the AI, the better your survey will be. Here's a simple formula:

**\[Survey goal] + \[Target audience] + \[Business context] + \[Desired length]**

### Basic prompt examples

| Goal                           | Prompt                                                              |
| ------------------------------ | ------------------------------------------------------------------- |
| Understand purchase motivation | "Post-purchase survey to find out why customers bought"             |
| Diagnose conversion issues     | "Survey for product pages to understand why visitors aren't buying" |
| Gather product feedback        | "Survey to collect feedback on our new subscription box"            |

### Advanced prompt examples

For more specific results, add details:

**Customer profiling:**

> "I want to create a 10 question survey to understand my customer demographics and shopping habits. I sell fitness equipment and want to improve my email segmentation."

**Result:** Questions about exercise frequency, fitness goals, equipment owned, where they exercise, and preferred communication style.

**Conversion optimization:**

> "Short survey for abandoned cart customers to understand why they didn't complete checkout. We sell premium skincare."

**Result:** Questions about price concerns, shipping costs, product questions, and trust signals.

**Product development:**

> "Survey for repeat customers to gather ideas for new products. We sell coffee and want to expand our product line."

**Result:** Questions about flavor preferences, brewing methods, interest in accessories, and willingness to try new products.

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## What makes Zigpoll's AI different

Unlike generic AI tools, Zigpoll's survey generator is trained specifically on successful ecommerce surveys. It understands:

* **Common use cases** — post-purchase, abandoned cart, NPS, product feedback
* **Effective question types** — when to use multiple choice vs. open-ended vs. ratings
* **Optimal survey length** — balancing depth with completion rates
* **Delivery recommendations** — suggesting when and where to show your survey

The AI pulls from patterns across millions of survey responses to create questions that actually get answered.

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## Customizing your generated survey

The AI gives you a starting point, not a final product. After generation:

### Edit questions

Click any question to modify the text, change answer options, or switch the question type entirely.

### Reorder slides

Drag and drop questions to change the flow. Consider putting easier questions first.

### Add or remove questions

Delete questions that don't fit, or add new slides for topics the AI missed.

### Adjust delivery settings

The AI suggests where to show your survey, but you can change this in **Delivery Settings**. Options include:

* Post-purchase
* On-site popup
* Specific pages only
* Link/email only

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## Tips for best results

{% hint style="info" %}
**Start specific, then broaden.** A focused prompt like "understand why first-time buyers chose us over competitors" works better than "customer feedback survey."
{% endhint %}

* **Mention your industry** — The AI tailors questions differently for fashion vs. food vs. electronics.
* **Specify the audience** — "VIP customers who've ordered 5+ times" gets different questions than "first-time visitors."
* **Include your goal** — Are you improving ads, fixing conversion issues, planning new products, or something else?
* **Set expectations on length** — Say "short 3 question survey" or "comprehensive 10 question survey" to control depth.

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## Common use cases

### Post-purchase surveys

> "Post-purchase survey to understand how customers discovered us and what almost stopped them from buying"

### Exit intent surveys

> "Quick survey for visitors about to leave without buying to understand their objections"

### Customer segmentation

> "Survey to segment customers by lifestyle and preferences for personalized email marketing"

### Product research

> "Survey for existing customers about what new products or flavors they'd like to see"

### NPS and satisfaction

> "NPS survey with follow-up questions to understand what drives promoters vs. detractors"

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## Next steps

Once your survey is generated and customized:

1. **Preview it** — Click Preview to see exactly what customers will experience.
2. **Set targeting** — Choose which customers see the survey in Targeting Settings.
3. **Go live** — Toggle visibility to "Live" when you're ready.

{% content-ref url="../polls" %}
[polls](https://docs.zigpoll.com/polls)
{% endcontent-ref %}

{% content-ref url="../analytics-ai-and-reporting" %}
[analytics-ai-and-reporting](https://docs.zigpoll.com/analytics-ai-and-reporting)
{% endcontent-ref %}