> For the complete documentation index, see [llms.txt](https://docs.zigpoll.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.zigpoll.com/tutorials/layered-post-purchase-surveys.md).

# Layered Post Purchase Surveys

Deliver different surveys on the same page based on customer context

Zigpoll allows you to configure multiple surveys for the same page and deliver different ones depending on the customer context, such as:

* Whether it's a new or existing customer
* The order total
* How many orders the customer has made
* What country or language the customer uses
* Whether specific tags are applied to the customer

#### Setting Up Layered Surveys

**Step #1: Create Your First Survey**

1. Go to **Surveys** and click **New Survey**.
2. Enter a title and select **Thank You & Order Status** for the delivery method.
3. Use a template or build your questions from scratch.

**Step #2: Configure Targeting**

1. Open the survey, go to **Settings → Targeting**, and scroll down to **Shopify Targeting Rules**.
2. Pick a **Basic Options** preset (such as **New Customers**), or click **Advanced Rules** for more control over the configuration.
3. Set the rules for which customers should see this survey, then click **Save Changes**.

**Step #3: Create Additional Surveys**

Repeat Steps 1-2 for each customer segment you want to target. For example:

* Survey A → First-time customers
* Survey B → Returning customers
* Survey C → High-value customers

**Step #4: Order Your Surveys**

Make sure your surveys are in the correct order. Drag them in your **Surveys** list, where surveys at the top take priority over the ones below. Zigpoll checks them **top-down** and serves the **first survey whose rules match**. Surveys further down are never checked for that customer.

Put your most specific surveys first and a catch-all last. For example:

1. Survey C → High-value customers (**Customer Total Spent** above a threshold)
2. Survey B → Returning customers
3. Survey A → All customers (no rules), the catch-all

If the **All customers** survey sat at the top, it would match everyone and Surveys B and C would never show.

{% hint style="info" %}
Layered surveys let you run a comprehensive post purchase feedback campaign that dynamically adapts to different customer segments. You can leave it running continuously to constantly improve your business.
{% endhint %}


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